Digital Transformation: Strategy, Technology and Business Growth

Atlassian has released their “State of Teams” report for 2024. As usual, Atlassian provides fascinating insights into how teams are collaborating and how technology is harnessed. We believe the report points to a key reality: technology alone is not the panacea for business inefficiencies. Instead, a well-developed business strategy, aligned to key actionable objectives and embraced by the entire team, is essential for driving meaningful digital transformation and achieving business growth.

Insights from State of Teams 2024

Ineffective Collaboration: Fortune 500 companies lose 25 billion work hours annually due to poor collaboration, equating to immense financial losses and missed opportunities. Inefficiencies stem from fragmented communication, siloed information, and redundant tasks. This lack of cohesive teamwork leads to decreased innovation and slower response times. Technology like ERPs can certainly assist but it can compound issues if not adopted in concert to a broader digital strategy framework, aligned to core objectives.

Busy but Less Productive: Knowledge workers spend excessive time planning and discussing work rather than executing it, with inefficient meetings detracting from productivity. A digital strategy that makes effective use of technology can greatly assist in streamlining workflows, reducing unnecessary meetings, and focusing on execution over discussion can significantly enhance productivity and allow workers to achieve more meaningful outcomes in their roles.

Team Challenges:

  • Disjointed Goals: 64% of respondents felt their teams are pulled in too many directions; 70% want fewer, more specific goals. This dispersion leads to a lack of focus and diminished impact. Streamlining goals to focus on fewer, high-impact objectives can greatly improve productivity. This can only happen if an appropriate strategy is developed and the technology mix is aligned to suit these needs.
  • Notifications and Meetings: 65% prioritise quick responses over critical tasks; poor meeting cultures lead to 50% more unnecessary meetings. The pressure to respond instantly to notifications creates a reactive work environment where strategic, deep work is often sacrificed. Basic set-up of your enabling technologies can make a big difference, particularly if developed around how you team needs to work to achieve their tasks.
  • Information Sharing: 55% struggle to find information; 50% face duplicated work efforts; 56% encounter collaboration difficulties due to inconsistent planning and tracking. The lack of accessible, centralised information repositories hampers efficiency. Tools such as ERPs or AI-powered search engines can make a huge difference to teams, and they can perfectly complement your digital strategy by providing the process handrails needed by an organisation.
  • AI Utilisation: 50% don’t use AI weekly; 63% (workers) and 79% (executives) acknowledge AI’s importance but lack understanding of its application. Despite recognising AI’s potential, many teams struggle to integrate it effectively into their workflows. Increasing AI literacy and identifying clear use cases can help bridge this gap, leveraging AI to enhance decision-making and operational efficiency.

Successful Team Practices:

  • Process Improvement: High-performing teams refine their processes, practices, and tools, continuously seeking ways to optimise efficiency and effectiveness. At Vitr Technology, we often recommend a dedicated process mapping and optimisation phase occur before any technology adoption. This, in conjunction with a refined digital strategy can ensure the technology works for you, and not the other way around.
  • Goal Clarity: Clear, visible goals enhance effectiveness and productivity by providing a focused direction for team efforts. When everyone understands and aligns with the objectives, it minimises confusion and maximises coordinated action towards achieving key results. These kinds of goals can be established in your ERP with dedicated dashboards to provide real time feedback to your teams.
  • Effective Meetings: Strategic meeting use and async video updates improve productivity by reducing the time spent in unnecessary discussions. This allows teams to maintain alignment without disrupting their workflow, enabling more continuous and focused work periods.
  • Knowledge Accessibility: High-quality, AI-assisted documentation and a single source of truth streamline information sharing. This ensures that all team members have easy access to accurate, up-to-date information, reducing the time spent searching for data and preventing errors due to outdated or incorrect information.

Vitr Technologies: Your Strategic Partner

At Vitr Technologies, we specialise in helping companies align their business objectives with the right technology solutions. Our approach to digital transformation is holistic, focusing not just on the tools, but on the strategy and culture needed to make those tools effective.

Our Process:

  1. Assessment and Planning: We begin by understanding your business goals and current technology landscape. This involves a thorough assessment of your existing processes, systems, and team dynamics. Based on this assessment, we develop a tailored digital strategy that aligns with your objectives.
  2. Implementation: With a clear strategy in place, we guide you through the implementation process. This includes selecting the right technologies, integrating them into your existing workflows, and ensuring that your team is equipped to use them effectively.
  3. Training and Support: Technology is only as good as the people who use it. We provide comprehensive training to ensure that your team is comfortable and proficient with the new tools. Additionally, we offer ongoing support to address any challenges and ensure continuous improvement.
  4. Monitoring and Optimisation: Digital transformation is an ongoing journey. We continuously monitor the performance of your technology solutions and make adjustments as needed to ensure they continue to deliver value.


The “State of Teams 2024” report underscores a critical truth: technology alone will generally not suffice in achieving your core objectives. It requires a strategic approach, aligned with business objectives and supported by the entire team, to drive meaningful digital transformation. At Vitr Technologies, we are committed to being your partner in this journey. Our expertise in digital strategy and our comprehensive approach ensure that your technology investments deliver the desired outcomes, facilitating outsized business growth and creating happier, more productive teams.

If you’re ready to embark on your digital transformation journey, get in touch. Together, we can turn your digital strategy into a powerful engine for business growth.

Blog Categories

Leave a Reply

Your email address will not be published. Required fields are marked *